A vivid, true-life tale of service, survival and sacrificeThis gripping memoir vividly recounts Al Moreno's rise as a gifted and fearless Los Angeles police officer, surviving gangs and homicidal situations in brutal urban war zones as he strove to achieve his personal and professional dreams
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the