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What people get out of social media-and how businesses can get more out of it
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites,What people get out of social media-and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight,
As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.In a series of easy to follow chapters and
Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like
How do we integrate the theoretical underpinnings of social reproduction theory (SRT) into our understanding of the social harms inflicted upon us? How can we use it to inform our struggles and affect societal change under capitalism? Integrating our understanding of productive and reproductive
A no-holds-barred, no-filter look at what social media is doing to us as a society, and how we can deconstruct the online fantasy to change our own attitudes about modern
This short treatise looks at how we construct a social reality from our sense impressions; at how, for example, we construct a 'five-pound note' with all that implies in terms of value and social meaning, from the printed piece of paper we see and touch. In The Construction of Social Reality,
A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond 'The book might be described as prophetic. . . . At least two of Aral's three
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends
Presents a treatise that looks at how we construct a social reality from our sense impressions; at how, for example, we construct a 'five-pound note' with all that implies in terms of value and social meaning, from the printed piece of paper we see and
A revealing and gripping investigation into how social media platforms police what we post online--and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with 'fake news' or
How poor urban youth in Chicago use social media to profit from portrayals of gang violence, and the questions this raises about poverty, opportunities, and public voyeurism Amid increasing hardship and limited employment options, poor urban youth are developing creative online strategies to make
Reveals how social media is hacking our minds, our societies and the world - and what we can do about it
Social media is a major part of modern life. Most of us can't imagine not using it, and it's unrealistic to assume that's even possible.Platforms like Instagram, Twitter and Facebook haven't been around long, but they have already made far-reaching impacts on our health and wellbeing. We are only
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to
A revealing look at how user behavior is powering deep social divisions online--and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works. Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media guru appears on the scene, offering to sell you his or her surefire cure for what ails you. Don't you think it's time you heard
A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond 'The book might be described as prophetic. . . . At least two of Aral's three
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the
Social media platforms like Twitter and Instagram haven't been around for long, but are already having far-reaching impacts on our health and wellbeing. We are only just starting to appreciate the influence these platforms have over our decisions around food and health, with many of these processes
How to navigate the potential pitfalls of activity on social media and develop good mental
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing