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The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively.
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language--definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. ByThe Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first
A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how
This revised and updated edition includes a brand new foreword by Richard LaFleur and more than fifteen hundred new entries and abbreviations. Organized alphabetically within the categories of verba (common words and expressions), dicta (common phrases and familiar sayings), and abbreviations, this
A fundamental understanding of acoustic detection principles, study planning, data handling, properties of bat calls, manual identification of species, automatic species recognition, analysis of results, quality assurance and the background physics of
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics - to address
Costume Design: The Basics provides an overview of the fundamental principles of theatrical costume design, from pre-production through opening night.Beginning with a discussion of what is costume design, why do people wear clothes, and what is the role of the costume designer, this book makes
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed
Armin Hofmann's richly varied work is recognized for its reliance on the fundamental elements of graphic form - point, line, and form. The book was originally a fundamentally new attempt to provide a methodical approach to challenges of graphic design. Elements of image and form are analyzed and
A revised, updated and expanded edition of the first concise introduction to the study of the Etruscan language in English. The standard historical reference and a popular textbook for students of languages, linguistics, ancient civilization and Etruscan studies. Provides the best collection of
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps
Prepare for programming success by learning the fundamental principles of developing structured program logic with Farrell's PROGRAMMING LOGIC AND DESIGN: INTRODUCTORY, 9E. Widely used in foundational programming courses, this popular book takes a unique, language-independent approach to
A revised and updated edition of Sir John Summerson's classic book. Derived from the principles of Greek and Roman architecture in antiquity, the classical style has long dominated the history of western architecture from the Renaissance to the present. Sir John Summerson’s timeless text, as
An entirely new and richly illustrated redefinition of Switzerland's graphic design landscape with a multiple and inclusive approach, sheding new light also at networks, practices and media that have been largely ignored by previous
The revised and updated second edition of Principles of Assessment and Outcome Measurement for Allied Health Professionals offers an authoritative guide for allied health professionals and students. The authors, noted experts on the topic, explore the assessment process that encompasses the data
'A longstanding excellent primer, in an equally excellent updated edition.'--Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key
Fully updated and revised for its second edition, the Oxford Handbook of Clinical Examination and Practical Skills is the only truly comprehensive pocket guide to all aspects of history taking, physical examination, practical procedures, data interpretation, and communication skills. Packed with
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or
A revised edition of the ultimate coursebook for aspiring interior
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction
The ultimate guide to cryptography, updated from an author team of the world's top cryptography experts. Cryptography is vital to keeping information safe, in an era when the formula to do so becomes more and more challenging. Written by a team of world-renowned cryptography experts, this essential
Fully revised and updated throughout, the fourth edition of the Oxford Handbook of Ophthalmology now includes free access to the ophthalmic online media bank, a selection of high-quality clinical images and videos for a wide breadth of key ophthalmic diseases. Clear, concise, and practical, this
An updated and revised third edition of this popular and well established text, designed for the AS/A-level specifications.This title covers:1. Fieldwork projectsPart A: Collecting the information2. Sampling3. Geology, landforms and slopes4. Hydrology5. River channels6. Coasts7. Ecology and
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core