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Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows
In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the
Business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm
Sexting. Cyberbullying. Narcissism. Social media has become the dominant force in young people's lives, and each day seems to bring another shocking tale of private pictures getting into the wrong hands, or a lament that young people feel compelled to share their each and every thought with the
Exploring feminist social media tactics that use humor as a form of resistance to misogyny, the affective dynamics of shame, shaming, and shamelessness.Online sexism, hate, and harassment aim to silence women through shaming and fear. In Who's Laughing Now? Jenny Sund n and Susanna Paasonen examine
Yoga, the Body, and Embodied Social Change is the first collection to gather together prominent scholars on yoga and the body. Using an intersectional lens, the essays examine yoga in the United States as a complex cultural phenomenon that reveals racial, economic, gendered, and sexual politics of
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing--it's all about the followers. This collection, edited by Brandi Watkins, explores how social
Building on recent developments in social ecology, this book advances a new critical theory of society and nature, exploring social metabolism and global resource flows in contemporary society. Barriers to global sustainability are identified and conditions for transforming industrial economies
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media guru appears on the scene, offering to sell you his or her surefire cure for what ails you. Don't you think it's time you heard
What role does social media play in the lives of Chinese youths as they adapt to the rapid economic and social changes in modern China? This book examines the social media experiences and practices of young middle class Chinese who moved to Beijing to study and with the hope of work and
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public,
Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you
Reading texts in relation to feminist, queer, and race theory and Buddhist philosophy, this book argues that an understanding of spirit is critical to explaining the power that social movements have to change hearts, minds, and social
Transition from informal, social writing, to effective academic writing, to writing that can change the world with the extensive advice and practice found in St. Martin's Handbook with 2016 MLA
Social media platforms like Twitter and Instagram haven't been around for long, but are already having far-reaching impacts on our health and wellbeing. We are only just starting to appreciate the influence these platforms have over our decisions around food and health, with many of these processes
The theme of The Easternmost Sky is adapting to change. By exploring how climate and social changes are already affecting coastal Suffolk, Juliet creatively forecasts the future we will all have to adapt to - on the Antarctic, in Venice, in Britain and across the
The social sector is undergoing a major transformation. We are witnessing an explosion in efforts to deliver social change, a burgeoning impact investing industry, and an unprecedented intergenerational transfer of wealth. Yet we live in a world of rapidly rising inequality, where social sector
Theatre of Good Intentions examines limitations of theatre in the creation of social and political change. This book looks at some of the reasons why achieving such goals is hard; examining what theatre can and can't do. It examines a range of applied and political theatre case studies, focusing on
Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all
A comprehensive account of the myriad ways that sex and crime interact in contemporary social life, this book sensitively confronts the surrounding issues of nationhood, abortion, child sexual exploitation, war, disability, pornography, and digital cultures. To expose and explain how sex and
Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing,