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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve newWhy are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve
By gaining a greater understanding of the cultures and beliefs of people around the world, children build respect and tolerance for the differences that make each of us unique.With objectivity and accessibility, this title in the Kids Book of series looks at the histories, scriptures, places of
Compared to the West, people in Japan live longer, healthier lives and at the heart of their culture - and part of their daily routine - are brain-training puzzles. Enjoy working through puzzles that will take you from total beginner to master mind and help keep your brain healthy for years to
Turchi posits the idea that maps help people understand where they are in the world in the same way that literature, whether realistic or experimental, attempts to explain human
From Asia to Africa, people buy and sell goods all over the world! Learn what various types of foods and goods are sold in markets from all around the globe in this fascinating nonfiction reader. Featuring vibrant photographs, diagrams, and simple, informational text, readers will be engaged in
The most current and insightful look at the politics and culture of the Bond world as the last Daniel Craig movie hits theaters. This book presents an insightful and thoroughly entertaining exploration of the political context of the Bond books and films. Jeremy Black offers a historian's
Experience the world by train Why do people love trains so much? Tom Chesshyre is on a mission to find the answer by experiencing the world through train travel - on both epic and everyday rail routes, aboard every type of ride, from steam locomotives to bullet trains, meeting a cast of memorable
- Why do people behave and think the way they do?- What makes people choose certain products and services?- How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and
Why do we buy what we buy, vote the way we vote, eat what we eat and say what we say? Why do we have the friends we have, and work and play as we do? It's our choice? Yes, but there are forces, often unseen, that shape every decision we make and every action we take. These hidden, life-shaping
Describing the experiences of twenty ordinary people from around the world, this title explores the everyday aspects of war: not only the tragedy and horror, but also the absurdity, monotony and even
Smash all the facts, then quiz your way to become the ultimate expert on people, places and animals around the
In Baghdad the Magnificent, everything is for sale. You can buy goods from all around the world, as well as charms, spells and enchanted items. If you have the gold, you can find anything - even what you need to become the Caliph. Of course, buying it doesn't mean you know how to use it properly,
The 'tale as old as time,' in versions from across the centuries and around the world--published to coincide with Disney's live-action 3D musical film starring Emma Watson, Ian McKellen, Ewan McGregor, Audra McDonald, Kevin Kline, Stanley Tucci, Dan Stevens, and Emma Thompson Nearly every culture
Surrealism did not begin as an art movement but as a philosophical strategy, a way of life, and a rebellion against the establishment that gave rise to the World War I. In The Lives of the Surrealists, surrealist artist and celebrated writer Desmond Morris concentrates on the artists as people--as
Understanding a people and their culture through code words and language. Today, South Korea is an economic, technological and entertainment superpower. How, as a country, did they rebound from war, poverty and political unrest? And how can that success be replicated in other cultures? The answers
Explore world languages and different cultures as we see--and hear--grandmothers' chickens in the United States, Mexico, Kenya, Japan, India, and France, in this delightful book that introduces children to cultural diversity. Kid-friendly text full of onomatopoeia and simple international
An ideal book for children with lots of questions about the world we live in, such as 'Why is the night dark?' 'What is snow?' and 'What is under the sea?' This charming encyclopedia is full of simple, easy-to-read text and lively, detailed illustrations, introducing young readers to the basic
A book that lays out the fundamental concepts of design culture and outlines a design-driven way to approach the world.Humans did not discover fire--they designed it. Design is not defined by software programs, blueprints, or font choice. When we create new things--technologies, organizations,
Why do some games seem to be universal while others have a particular connection to the culture of the people playing them?Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks
For countless people around the world, the words of Louise Hay have served as a beacon, leading them out of the darkness of despair and into the light of a better life. Cheryl Richardson is one of the many individuals whom Louise has greatly influenced . . . before going on to become a best-selling
The history of disease is the history of humankind: an interpretation of the world as seen through the extraordinary impact--political, demographic, ecological, and psychological--of disease on cultures. 'A book of the first importance, a truly revolutionary work.' --The New Yorker From the
The World of Rome is an introduction to the history and culture of Rome for anyone seriously interested in the ancient world. It covers all aspects of the city--its rise to power, what made it great and why it still engages and challenges us today. Frequent quotations from ancient writers and
Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious