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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect
Produkt The Art of the Pitch: Persuasion and Presentation Skills That Win Business (Coughter Peter)(Pevná vazba) označuje EAN kód 9780230120518.
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing
A visual survey of the public myths and collective symbols used in the making of the Islamic Revolution in Iran and the subsequent war with Iraq, from the fiery words of Ayatollah Khomeini to revolutionary posters, graffiti, slogans, murals, posters and
A professional 'pitching coach' for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points
Want to deliver a pitch or presentation that grabs your audience's ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That's the 3-Minute Rule. Hollywood
Most people do not know the difference between persuasion and manipulation; they think that both concepts are the same and that persuasion is somehow less strong.The difference resides in the means used and the intention with which one and the other is done.PersuasionIt respects the feelings and
An informative business series that explores the world's biggest businesses of today and the giants of the
Timeless techniques of effective public speaking from ancient Rome's greatest oratorAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on
An exploration of the relationship between games and art that examines the ways that both gamemakers and artists create game-based artworks.Games and art have intersected at least since the early twentieth century, as can be seen in the Surrealists' use of Exquisite Corpse and other games,
The history, greatest games, famous players, and how to play: terminology, rules of the game, skills, opening strategies and endgames, game plans and tips for success, with over 700 illustrations This expertly presented book tells you everything you need to know about chess. All the pieces and
On the fiftieth anniversary of the historic 1969/1970 Springbok tour to Britain and white South Africa's expulsion from the Olympics, Pitch Battles explores the themes of sport, globalisation and resistance over the past two
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be 'less bad' and embrace an ethos to be 'all good' From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering 'good company,'
A revelatory and informative presentation of the anti-apartheid posters created by Medu Art Ensemble Formed in the late 1970s, Medu Art Ensemble forcefully articulated a call to end the apartheid system's racial segregation and violent injustice through posters that combined revolutionary imagery
A comprehensive overview of data science covering the analytics, programming, and business skills necessary to master the discipline Finding a good data scientist has been likened to hunting for a unicorn: the required combination of technical skills is simply very hard to find in one person. In
The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert
Celebrate the sophisticated blend of agriculture and style that defines California wine country.With well-told stories and stunning photography, author Heather Hebert features the architecture of 25 California wineries in her alluring new book, The New Architecture of Wine.As wine tourism has
Make every deal a major win The M&A classic has been updated for today's business landscape Since the last edition of this authoritative resource was published, the M&A world has gone from boom to bust and back again--and this new edition brings you completely up to date. With critical lessons
Jewels of the Nile celebrates the very first time that the Worcester Art Museum's internationally important collection of Egyptian jewellery - which has undergone conservation and cleaning - has been shown together. This strikingly illustrated book introduces the reader to the collection of an
Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds--the conventional
The Art of Destiny 2 is a celebration of the dynamic art and visual style that fans have come to love. With exclusive, never-before-seen imagery, developer commentary, and featuring hundreds of pieces of concept art, each step of the process is meticulously detailed, from in-game cinematics to
Data Driven Business Transformation walks you through the journey of how to transform your business to unleash all that hidden value. It makes the business case, taking the reader stage by stage, using real world examples, through practical steps and learnings from people who have done this and
A luxurious presentation of the works by prominent Mexican interior designer Sofa Aspe, known for creating unique spaces that balance eclectic character with contemporary eras. This is the second monograph, and first with Rizzoli, in English dedicated to this prominent Mexican interior designer
The underlying economic factors that affect primary production are frequently studied and written about--soil quality, animal health, climate, machinery--but this is the first book to explore the role of the decision psychology of the manager running the farm business, the person responsible for