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The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his
Play is essential, for children but also adults. It's how we relax and revitalise ourselves, build and maintain friendships, try new things, learn and innovate. Cities have always been sites of play, bringing people together and pushing the boundaries of what is humanly possible. And now we need
Bees play a vital and irreplaceable role in our ecosystem, pollinating our flowers, fruits and vegetables; yet they are declining rapidly. Each of us can play our part in providing a bee-friendly environment and this book will explain
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative
Discover how to reprogram your biology and thinking, and break the habit of being yourself so you can truly change your mind and life.Bestselling author, international speaker, chiropractor, and renowned researcher of epigenetics, quantum physics, & neuroscience, Dr. Joe Dispenza shares that you
Learn how to program in Python while making and breaking ciphers--algorithms used to create and send secret messages After a crash course in Python programming basics, you'll learn to make, test, and hack programs that encrypt text with classical ciphers like the transposition cipher and Vigen re
Innovation is hard and rarely successful. Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. The author shares his experience, tools and methods
Acontroversial and eye-opening look at competition and how it informs and affects all of our
The Northmen's Fury describes how and why a region at the edge of Europe came to dominate and to terrorise much of the rest of the continent for nearly three centuries and how, in the end, the coming of Christianity and the growing power of kings tempered the Viking ferocity and stemmed the tide of
The most successful startups of the present and future are turning the old rule on its head - bigger is not always
The bestselling author of Head Strong and The Bulletproof Diet answers the question 'How do I kick more ass?'-providing proven techniques for becoming happier, healthier, and smarter, culled from the wisdom and insight of world-class thought leaders and mavericks of science and
Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar Listing and Sell It Like
An important new primer on the significance and relevance of
Interspersed with spiritual and philosophical meditations, this book shows how Muhammad's message can be used to address controversial issues - from the treatment of the poor and the role of women to the interpretation of jihad and relations with other religions. It introduces non-Muslims to the
Designed to help teachers and group leaders create dynamic and supportive play environments, this book features completely different games than the first one. These improvisational, noncompetitive games encourage involvement and cooperation - the participants gain as much as they contribute. By
This new edition includes a revised introduction and five new chapters which cover Hockney's production since 2011, including preparations for the Bigger Picture exhibition held at the Royal Academy in 2012 and the making of Hockney's iPad drawings and plans for the show. A difficult period
New York Times bestseller Stimulus plans: good or bad? Free markets: How free are they? Jobs: Can we afford them? Occupy Wall Street . . . worldwide! Everybody's talking about the economy, but how can we, the people, understand what Wall Street or Washington knows--or say they know? Read
Think Freakonomics meets The Undercover EconomistThe Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it