Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Chesbrough Henry)(Pevná vazba)

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Chesbrough Henry)(Pevná vazba)

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Chesbrough Henry)(Pevná vazba)

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Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Chesbrough Henry)(Pevná vazba) - popis produktu

The father of 'open innovation' is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Chesbrough Henry)(Pevná vazba) - historie ceny a dostupnosti

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