Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kalbach Jim)(Paperback)

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Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kalbach Jim)(Paperback)

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Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kalbach Jim)(Paperback)

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This

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