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'A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.'--Mark Bittman, author of Animal, Vegetable, Junk
What's in a label? For Dr. Bronner's, more than ingredients or intentions--it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner's Magic Soaps are renowned for their dense product labels ('All-One ') and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales--inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label, Dr. Bronner's head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and'A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.'--Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions--it spells out an ethical commitment to fairness and
Discusses innovative green practices including recycling, remanufacturing, reduction in waste and adoption of renewable energy in manufacturing. The book also examines environmentally friendly policies that have been adopted by many European and Western