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'A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION....'--Daniel H. Pink, Author, Drive
Why can't life--and business--be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works--and what not to do.'A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION....'--Daniel H. Pink, Author, Drive Why can't life--and business--be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The
OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can't get any better, think again. Thanks to the power of Whole Brain(R) Thinking, you can apply what we know about
A thoroughly revised and updated edition of the leading textbook on government and business policy, presenting the key principles underlying sound regulatory and antitrust policy.Regulation and antitrust are key elements of government policy. This new edition of the leading textbook on government
Raise a glass to the 35th anniversary edition of the definitive guide to understanding and appreciating wine--written by James Beard Lifetime Achievement Award Winner Kevin Zraly and with more than three million copies sold. 'When it comes to beginners' wine guides, Windows on the World Complete
A systematically updated and revised new edition of the leading text on the European Union. Combining authoritative coverage with student-friendly design and features, the eighth edition is brought fully up to date with recent developments in the EU, including the ongoing fallout from the eurozone
Revised, updated and restructured to reflect the latest data and debates, the new edition of this classic textbook is an accessible account of the major social divisions that structure social life. Drawing from extensive theoretical work and recent empirical analysis, it offers the most
Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a
The completely revised and updated edition of the classic, bestselling guide to dream interpretation. In the first major revision of the encyclopedia that has sold half a million copies worldwide, Zolar, the acclaimed 'Dean of Astrology' (The New Yorker), has created the indispensable bedside
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any
A new, fully-revised and updated edition of the leading introduction to social movements and collective action - covers a broad range of approaches in the social sciences. Now in its third edition, Social Movements is the market-leading introductory text on collective action in contemporary
An essential resource, newly revised and updated In print for nearly half a century, and now in its eighth edition, The Israel-Arab Reader is an authoritative guide to over a century of conflict in the Middle East. It covers the full spectrum of a violent and checkered history--the origins of
A revised and updated edition of the best-selling French book, The Dukan
'Karl has written the definitive guide to gamification, which itself is accessible and engaging. He brings trends to life and illustrates the principles of gamification through numerous examples from real-world games.... There is no doubt that 'gamification' is an important and powerful weapon in
Thoroughly revised and updated with the latest research and methodologies, the fourth edition of the classic guide written specifically for parents, friends, and caregivers of individuals with eating disorders.For more than thirty years, this classic guide has been an essential resource for the
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing
The seventh edition of this bestselling textbook has been extensively revised and updated to provide a comprehensive and accessible introduction to bilingualism and bilingual education in an everchanging world. Written in a compact and clear style, the book covers all the crucial issues in
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and
The changing student body in American higher education demands a new approach to teaching, one that moves toward inclusive, hyperpersonalized learning environments that have much in common with games and social media. Kevin Bell's Game On presents dynamic case studies of gamer educators and
An updated and revised third edition of this popular and well established text, designed for the AS/A-level specifications.This title covers:1. Fieldwork projectsPart A: Collecting the information2. Sampling3. Geology, landforms and slopes4. Hydrology5. River channels6. Coasts7. Ecology and
Now completely updated and revised--a new edition of the long-running marathon training guide that has helped more than half a million people reach their goals. Marathon: The Ultimate Training Guide is among the bestselling running books of all time for many reasons, but above all others is this
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, teachers and parents - millions of people of all ages and occupations. Now, this 30th anniversary
UPDATED AND REVISED EDITION THE LITTLE-KNOWN STORY OF POOR AND WORKING-CLASS WHITES, URBAN ETHNIC GROUPS AND BLACK PANTHERS ORGANIZING SIDE BY SIDE FOR SOCIAL JUSTICE IN THE 1960S AND '70S Some of the most important and little-known activists of the 1960s were poor and working-class radicals
Revised and updated edition of the classic astrology text on predicting and navigating life crises - Provides charts for the transits of Saturn, Uranus, and Chiron--now updated through 2050--to predict your personal growth cycles and timing of kundalini rising - Shares tools to cope with the
In this second edition of Counterfactuals and Causal Inference, completely revised and expanded, the essential features of the counterfactual approach to observational data analysis are presented with examples from the social, demographic, and health sciences. Alternative estimation techniques are