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User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct 'contextual interviews' to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate
A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and
Why do people reject science and believe online conspiracy theories? How are people radicalized online and go on to commit acts of violence? Why is our society so politically polarized?Astonishingly irrational ideas are spreading. Covid denial persists in the face of overwhelming evidence
Are other people constantly intruding on your personal space, using your stuff, disrespecting you, and otherwise violating your boundaries? You can't control what they do, but you can control how you understand and communicate your own needs and make choices about how you behave and respond to the
'For people suffering from stress, this book is a godsend.' --Kristin Neff, PhD, author of Self-Compassion 'Highly recommended for mental health professionals and consumer health readers looking to manage stress.' --Library Journal (starred review) Modern times are stressful--and it's killing
Let this handy workbook guide you on your quest for healthier relationships and more excellent sex. These exercises can also stand alone. Includes a ton of good stuff, like body maps, communication templates, boundary-setting exercises, a sexual history questionnaire like the ones therapists use,
A radical new understanding for how to build a just and prosperous society Supporting the economy, paying for healthcare, creating new jobs, preventing a climate apocalypse: how can we pay for it all? Leading economic thinker Stephanie Kelton, shows how misguided that question is, and how a radical
Explore your relationships and sexuality, with yourself and with others, with this new book by Dr. Faith, author of bestselling Unfuck Your Brain. Written particularly for people who are in intimate relationships, but also incredibly useful if you're single or dating and trying to unpack your past
Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers' brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps
When the winds of change blow, some people build walls and others build windmills.In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret
You've heard it all before. The promises for a better life get tiresome after awhile, because you know they don't deliver. However, they do touch on a profound and inescapable truth. You were created to live your life out of a rewarding, richly textured relationship with God and others--and deep
WINNER: Nautilus Books for a Better World - Social ScienceAround the world, a swelling tide of people are discovering an astonishing, life-altering truth. This book tells their extraordinary stories: an anxious PhD student builds his confidence by changing his workout back exercises help one
'Dynamic Supply Chains is a masterpiece in the field of supply chain management' Dr Rakesh Singh, Chairman, Institute of Supply Chain Management, India Dynamic supply chains are at the heart of your business. You need to get them right. Are your supply chains equipped to compete for a faster, more