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Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and
Produkt Content Strategy at Work - Real-world Stories to Strengthen Every Interactive Project (Bloomstein Margot (Principal Appropriate Inc. Boston MA USA))(Paperback / softback) má přiřazen EAN kód 9780123919229.
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in