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How can Brand Singapore renew itself once again, amidst a global pandemic?
Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes.
This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the 'Passion Made Possible' country brand concept, the 2020 General Election, the
Produkt Brand Singapore: Nation Branding in a World Disrupted by Covid-19 (Koh Buck Song)(Paperback) má EAN kód 9789814928380.
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and
Singapore gained independence in 1965, a city-state in a world of nation-states. Yet its long and complex history reaches much farther back. Blending modernity and tradition, ideologies and ethnicities, a peculiar set of factors make Singapore what it is today. In this thematic study of the island
The National Centre for Infectious Diseases (NCID) is the result of many years in the planning, and it finally officially opened its doors in September 2019, just months before the entire world was tested by the COVID-19 pandemic. This book is the work of many people who represent an even larger
In 2020, the COVID-19 pandemic brought the world to its knees. When we weren't sheltering in place, we were advised to wear masks, wash our hands, and practice social distancing. We watched in horror as medical personnel worked around the clock to care for the sick and dying. Businesses were
COVID-19 has made us all aware of the fact that we live in a world full of invisible enemies. Normally, we don't even realize they're there, but from time to time one of these microscopic creatures becomes powerful enough to turn everything upside down. What are these invisible enemies, and how can
What might the world look like in the aftermath of COVID-19? Almost every aspect of society will change after the pandemic, but if we learn lessons then life can be better. Featuring expert authors from across academia and civil society, this book offers ideas that might put us on alternative paths
COVID-19 has transformed our everyday lives. It's as if another world has arrived in the blink of an eye. Yet life is not on pause. We still need to live. The pandemic, like any other time, is a moment both of opportunity as well as challenge. Healthy Faith in the Coronavirus Crisis is a briefing
To be of value to firms, branding must operate in the 'real' world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This
Even as COVID-19 made a seismic impact across the world, the cracks in British society exposed by Brexit, Black Lives Matter and rising levels of race hate crimes revealed bitter divisions in British society. In the aftermath of the pandemic, and with questions over the breakup of the United
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In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is
COVID-19 has exposed defects in our current political-economic order: extreme wealth inequality, an ideology-driven government, a greedy corporate sector, a precarious labour force and a looming climate catastrophe. This accessible book offers a unique blend of moral imagination and