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We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.
Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand AddictionWe use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual
Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a
Best examples and uses of typography in motion for the digital environment. Typography for the Screen features a wealth of creative typography projects for the digital screen, such as motion graphics, webpage design, and conceptual experiments, and explores typographic application in visual and
A good screen layout addresses the relationship between fonts, colours, form and graphics for visual effects, and the balance between the flow of information and users' experience. The over one-hundred projects included explore how to produce functional and elegant websites and mobile applications,
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity
A collection of the best examples of logo redesign: development, process and real examples. At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be outdated or it may be necessary to adapt it to a digital
The delightful patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize in the field, and it includes
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a
Extraordinary art and architecture installations from around the world. Urban interventions establish strong links between the social and spatial spheres of cities, leading to interactions through which art and architecture make use of public spaces. This book presents a rigorous selection of
Caldecott Medal WinnerNewbery Honor BookAPALA Award Winner A story about the power of sharing memories--including the painful ones--and the way our heritage stays with and shapes us, even when we don't see it. New England Book Award WinnerA New York Times Best Children's Book of the YearA Boston
Provides insights into the interrelations between architecture, national identity and politics as it explores the Commonwealth Institute with its famous hyperbolic paraboloid
Visual Identity Design for Children's Spaces covers a wide range of contemporary visual identity designs for children's spaces all over the
World War II was over, but in Japan, lines for a simple bowl of ramen noodles wound down the sidewalk. What Momofuku Ando did next would change food forever. Andrea Wang, author of Watercress (a Newberry honor book and winner of the Caldecott Medal), tells the true story behind the creation of one
At Home with Autism: Designing Housing for the Spectrum introduces readers to conditions and aspirations of adults on the autism spectrum that demand a new approach to how we provide, locate, design and develop homes in which they live. The book argues that there is no singular stellar residential
'Designing with Succulents is inspiring, practical, and complete--a treasure for any gardener who loves these otherworldly beauties.' --Kathleen N. Brenzel, Sunset Succulents offer dazzling possibilities and require very little maintenance to remain lush and alluring year-round. No one knows them
This book tells the forgotten story of the Shakespeare Hut, a vast, mock-Tudor building for New Zealand Anzac soldiers visiting London on leave from the front lines. Constructed in Bloomsbury in 1916, the Hut was to be the only built memorial to mark Shakespeare's Tercentenary in the midst of war
A is for Agender, B is for Bigender and C is for Cisgender. Welcome to the ABC of Gender Identity! Gender identity is an important part of who we are, and how we express ourselves in the world. This bright and playful A - Z book is an introduction to 26 different genders, accompanying young readers
Exquisitely illustrated and expertly written, this book explores the story of the brand, from its creation in 1978 by Gianni Versace to its iconic status today. Featuring images of red-carpet moments, key pieces and stunning catwalk shows, this is a fabulous collection of all things Versace. 'Don't
From a bestselling memoirist, a thoughtful and provocative story of changing identity, complex sexuality, and enduring family relationships At age 36, while serving on a jury, author Molly Wizenberg found herself drawn to a female attorney she hardly knew. Married to a man for nearly a decade and