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Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The
Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for
This is the book that established 'emotional intelligence' in the business lexicon--and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership, affirming the importance of emotionally intelligent leadership. Its influence has also reached
Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards Trust, Pride and Camaraderie--transform your company into a Great Place to Work The Great Place to Work Institute develops the annual ranking of the Fortune 100 Best Companies to Work For. In this book, the
The objective of the book will be approached from building a functional cyber intelligence driven risk program and explaining in granular detail how each function and capability can be properly leveraged to make informed business decisions in the era of increased emergent cyber threats and attacks
Compliance has become an increasingly important business function in any organization, moving beyond simply ensuring that legal requirements and regulations are met and boxes ticked, to demonstrating the significant competitive advantage and value that a robust, strategic compliance programme can
Sustainability: What It Is and How to Measure It is a succinct business-focused summary of how to think about the risks and opportunities associated with sustainability. The author discusses his proprietary framework, The Corporate Sustainability Scorecard TM C-suite rating system, that has been
What is compassion, how does it affect the quality of our lives and how can we develop compassion for ourselves and others? Humans are capable of extreme cruelty but also considerable compassion. Often neglected in Western psychology, this book looks at how compassion may have evolved, and is
How do you design your life? New Rural: Where to Find It and How to Create It is an interiors book for a new way of living that combines the space and freedom of rural existence with the connections and opportunities of the modern world.This stunning photo-filled hardback is a guide for those
All of us have what it takes to make it in today's competitive and changing world. You may have doubted your ability to get the job done in the past, but something else may have been in the way of your success. The key to achievement has little to do with your education or skill level. The secret
How the data revolution is transforming biotech and healthcare--and why you can't afford to let it pass you by We are living through a time when the digitization of health and medicine is becoming a reality, with new abilities to improve outcomes for patients as well as the efficiency and success
A penetrating guide to artificial intelligence: what it is, how it works, and the ways it will define our lives--for better and worse Computer programs can recognize human faces more reliably than humans. They beat us at board games, they bluff better than the best poker players in the world, and
The knotty question of secret intelligence - and how far it should be allowed to go in a democratic
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist itAlgorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER - Anyone--even you --can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. 'The ultimate guide to using the magical power of funny as a tool for
Logged In and Stressed Out teaches readers to feel happier and more confident by examining the ways in which social media is negatively affecting their lives and determining how they can develop healthier online
Adaptive business intelligence systems combine prediction and optimization techniques to assist decision makers in complex, rapidly changing environments. These systems address the fundamental questions: What is likely to happen in the future? What is the best course of action? Adaptive Business
Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len Tashman, and Udo Sglavo
Enterprise architecture (EA) is a set of descriptions relevant to both business and IT intended to bridge the communication gap between business and IT stakeholders in organizations, facilitate information systems planning and improve business and IT alignment. Due to complex historical reasons,
Enterprise architecture (EA) is a set of descriptions relevant to both business and IT intended to bridge the communication gap between business and IT stakeholders in organizations, facilitate information systems planning and improve business and IT alignment. Due to complex historical reasons,
Gain a comprehensive understanding of chemistry and see how it relates to health science with INTRODUCTION TO GENERAL, ORGANIC, AND BIOCHEMISTRY. This bestseller features dynamic art, interesting examples, coverage of the latest issues, and a wide variety of medical and biological applications. As