The Art of Going Global: A Practical Guide to a Firm's International Growth (Annushkina Olga E.)(Pevná vazba)

The Art of Going Global: A Practical Guide to a Firm's International Growth (Annushkina Olga E.)(Pevná vazba)

The Art of Going Global: A Practical Guide to a Firm's International Growth (Annushkina Olga E.)(Pevná vazba)

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The Art of Going Global: A Practical Guide to a Firm's International Growth (Annushkina Olga E.)(Pevná vazba) - popis produktu

Global strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step - changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including:

- Foreign market selection

- Adaptation

- Cross-cultural management

- Entry mode options

With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key

The Art of Going Global: A Practical Guide to a Firm's International Growth (Annushkina Olga E.)(Pevná vazba) - historie ceny a dostupnosti

The Art of Going Global: A Practical Guide to a Firm's International Growth (Annushkina Olga E.)(Pevná vazba) - další zajímavé produkty

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