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Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the keyTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective
Winning B2B Marketing shows you the fastest and most effective methods to build a business-to-business marketing and sales operation that creates awareness, generates leads and delivers revenue consistently and predictably. This book covers the best strategies and tactics to accelerate your success
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating,
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the
The most important decisions for any business - developing and implementing strategy - explained by executive coach and business author Jeremy
The Global Sports Sector in ContextSport and Its Role and Contribution to Society and Economic DevelopmentSports GovernanceUnderstanding Fans and Their Consumption of SportSports Distribution and Media RightsFormulating and Implementing Sports Marketing StrategyTicketing Strategies in the Sports
This book will enable you to avoid the most common pitfalls and faults that otherwise can ruin the ownership of a 'Sonderklasse'. Packed with the sort of advice only normally obtainable from years of experience, it will act as your own personal marque expert. Specifications and valuations are
Diagnose and fix the most common training errors in your SAR dog with positive, effective methods. Susan Bulanda, bestselling author of Ready Training the Search and Rescue Dog, is back with a new book that every SAR dog handler needs. Susan has spent decades working with SAR dog handlers around
Learn how to overcome procrastination and enjoy guilt-free play One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 100,000 copies, has been translated into 11 languages, and is now revised and updated. Featuring a new introduction and a new section providing
Each year thousands of fiction writers, from beginners to bestselling author, benefit from Sol Stein's sold-out workshops, featured appearances at writers' conferences, software for writers, on-line columns, and his popular first book for writers, Stein on Writing. Stein practices what he teaches:
Is this blue book more valuable than a business degree?Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be successful without a clear understanding
Discover the Most Effective Essential Oils and Remedies for Healing, Emotional Support, Aromatherapy & Self-Care Recognized throughout history for their spiritual power, healing effects, and pleasing aromas, essential oils are must-have tools on the journey to wellness in mind, body, and spirit
Use the Science of Behavioral Economics to Understand Why People Buy'The most important business book to come out in years.' -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2022 First Place Category Winner CIBA (Chanticleer International Book Awards)#1 New Release in
When it comes to natural medicines, such as herbs, vitamins, and dietary supplements, you want to make sure you're getting the truth about what works, what is safe, and what is a waste of money. You need evidence-based, trustworthy, unbiased sources and studies so that you can make wise decisions
What do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from? A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration. With insightful commentaries on over a century of
Turn a shady yard into a sumptuous gardenShade is one of the most common garden situations homeowner's have, but with the right plant knowledge, you can triumph over challenging areas and learn to embrace shade as an opportunity instead of an obstacle. Glorious Shade celebrates the benefits of
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of 'busy' as the equivalent of 'successful'--but that's not always the case. The key lies in what you're busy doing. Success means