Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback)

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback)

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback)

Nejnižší cena za posledních 45 dní: 1 325 Kč

Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) - popis produktu

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology

Produkt Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) popisuje EAN kód 9781558606432.

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) - parametry produktu

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) - historie ceny a dostupnosti

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) - další zajímavé produkty

Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) - jak nakoupit nejvýhodnější?