Nejnižší cena za posledních 45 dní: 1 325 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside. Persuasive technologyProdukt Persuasive Technology: Using Computers to Change What We Think and Do (Fogg B. J.)(Paperback) popisuje EAN kód 9781558606432.
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? 'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an
New York Times Bestseller A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you'll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg's new and extremely practical
As we change what you say and do, we will change what you think and feel. --Andrew Salter Welcomed as a revolutionary and effective approach to improve people's mental health and help them find happiness when it was first published in 1949, Andrew Salter's Conditioned Reflex Therapy introduced both
Meet the young activists who are using their voices and minds to fight climate change. Did you know that the past five years have been the hottest ever recorded? Or that over seven million people participated in the global Climate Strike? We're facing a very real problem, but there's hope
Attitude is everything.Attitude is what makes the difference between those who succeed and those who fail. It's easy to see--in other people. But it's not always easy to recognize when our own attitude needs adjustment or to know how to change it.In You Are What You Think, Dr. David Stoop shows
Why does knowing more mean believing--and doing--less? A prescription for change The more facts that pile up about global warming, the greater the resistance to them grows, making it harder to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead
An exhilarating challenge to the way we think about work, technology, progress, and what we want from the future In the 19th century, English textile workers responded to the introduction of new tecnologies on the factory floor by smashing them to bits. For years 'the Luddites' roamed the English
When we learn, we change what we believe and how we interact with the world. This changes who we are as people and what we can
A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right.In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted
Our gadgets are getting smarter. Technology can log what we buy, customize what we consume and enable us to save and share every aspect of our existence. In the future, we're told, it will even make public life - from how we're governed to how we record crime - better. But can the digital age fix
How can we change the way we think about dying and death? Can we build a new relationship with loved ones who have passed? Iris Paxino, psychologist and professional counselor, has spent her adult life exploring near-death experiences. In this book she shares insights from her studies, as well as
We think we know what healers do: they build on patients' irrational beliefs and treat them in a 'symbolic' way. If they get results, it's thanks to their capacity to listen, rather than any influence on a clinical level. At the same time, we also think we know what modern medicine is: a highly
Understanding digital technology in daily life: why we should think holistically in terms of a digital environment instead of discrete devices and apps. Increasingly we live through our personal screens; we work, play, socialize, and learn digitally. The shift to remote everything during the
This is a book about who God is and who we are in light of that.What we think about ourselves governs what we do. If we think we are powerless, then we will behave that way. If we believe we are weak, we will be weak. If we believe we have no gifts, we will not use our gifting.When we believe the
Climate change will be an ecological and humanitarian catastrophe unless we move quickly to eliminate greenhouse gas emissions. Policy experts advise us that we need to make major changes to our lifestyles, and our governments need to agree to globally binding treaties and implement market
What do our clothes say about who we are or who we think we are? How does the way we dress communicate messages about our identity? Is the desire to be 'in fashion' universal, or is it unique to Western culture? How do fashions change? These are just a few of the intriguing questions Fred Davis
To find more information about Rowman and Littlefield titles, please visit
When we think of global corporations and business in general, do we feel pride in how we do things? Are we doing enough, given the undeniable reality of global climate change and the inequality faced by millions of people every day? Beyond Good is a call to arms for business leaders to recognize
A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system. We live in a world of stuff. We dispose of most of it in as little as six months after we
What does it mean to think about technology philosophically? Why try? These are the issues that Carl Mitcham addresses in this work, a comprehensive, critical introduction to the philosophy of technology and a discussion of its sources and uses. Tracing the changing meaning of 'technology' from
How should we think in a Christian way about modern life: about the things we watch, read, eat, think about and do? There are so many voices saying so many different things that it's tempting to either disengage from modern culture completely or let ourselves be influenced more and more by the