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Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than 'old' marketing. This new way is The Irresistible Offer.
'The Irresistible Offer is the missing link in many marketing books.' --Joe Sugarman, Chairman, BluBlocker Corporation
'The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process.' --John Du Cane, CEO, Dragon Door Publications, Inc.
'As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The
Produkt The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Joyner Mark)(Pevná vazba) popisuje EAN kód 9780471738947.
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold,
Learn how to get your listener's attention, keep her interest, and make your point--all in thirty seconds! Milo Frank, America's foremost business communications consultant, shows you how to focus your objectives, utilize the 'hook' technique, use the secrets of TV and advertising writers, tell
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory,
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old
Want to deliver a pitch or presentation that grabs your audience's ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That's the 3-Minute Rule. Hollywood
This is the road map to a seven-figure business . . . in one year or less The word 'entrepreneur' is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called 'easy paths to success.' The truth is that building a real, profitable,
Get family dinner on the table in 30 minutes or less without sacrificing beauty or flavor, from the beloved blogger and author of The Pretty Dish. 'The new go-to book for home cooks everywhere. Yum '--Ree Drummond, #1 New York Times bestselling author of The Pioneer Woman Cooks With her
ADOPT THE LANGUAGE OF LEADERS Whether you're new to the world or work, or you just want to brush up on your leadership lingo, Talk More. Say Less. Get Ahead. will have you leaping up the strategic staircase to Inspiration Boulevard in no time!Conveniently sized to fit the pockets of any power
Pick up your pencil, embrace your inner artist, and learn how to draw in thirty days with this approachable step-by-step guide from an Emmy award-winning PBS host.Drawing is an acquired skill, not a talent -- anyone can learn to draw All you need is a pencil, a piece of paper, and the willingness
Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between legendary customer service and a
Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you develop or distribute a product, provide customer
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong--eliminating the
Let the Harry, Ron, Hermione, or even Hagrid in your own life know how magical you think they are with this one-of-a-kind DIY gift book.This interactive book invites you to fill in what you love about your best friend, with writing prompts inspired by the relationships shown across the Harry Potter
For anyone who feels less-than about your work, your worth, your body, or the life you're building, find here an incredible hope: you don't have to have it all together to 'qualify' for your life's calling.Just ask Caitlin Crosby, the former Hollywood talent who didn't finish college, never got an
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker,
Almost everyone has indulged in the irresistible notion of carving out a romantic rural refuge in a typically rustic setting, beside a beach or meadow, in the mountains, or other pristine environments. This book brings together the infinite number of possibilities of beautiful and creative cabin
A practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are buying, stock-price swings and third-party opinion can lead
What if you could sell anything to anyone?Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from
Whether your home is small or large, an apartment in the city or a country cottage, it is a space that should be at once beautiful and livable. The key to that is managing the upkeep without feeling flustered. Until now, there has never been a comprehensive resource that not only tells how to care
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know
The world is full of business ideas.But how do you know which the best ones are? And how do you find time to read them? 100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is